Choosing A Profitable Blog Niche That Fuels Your Passion

Blogging Tips / Wednesday, February 20th, 2019
Disclosure: I am compensated for purchases made through some links on this site. Click for details.

Do you have a specific talent, interest, or passion? If that’s the case, a niche blog could be your best bet for fulfilling your blogging dreams.

In this post, I’ll help you find your most profitable niche.

This is the last post in a 3 part series on niche blogs. Be sure to check out the other two. And if you don’t know the different types of blogs you should start there first.

  1. 7 Blog Niches That Make Money + 100 Micro-Niche Ideas
  2. 6 Niche Blog Myths Sabotaging Your Success
  3. Choosing A Profitable Blog Niche That Fuels Your Passion

There’s a lot of misinformation on the Internet. Especially in the blogging community.

Before I guide you through picking your own unique niche, please review the six myths of niche blogs. Clearing your mind of misconceptions will help you make a wiser choice.

What Blog Niche Will Bring the Greatest Success?

First, let’s define a successful blog. For some success will be fame, but for most of us, success will be defined by money.

Niche blogs are like career paths in life. Some niche blogs make more money than others. Some provide great fulfillment. And some niches are soul-sucking monsters you should run from! Thank God these are different for different people.

Honestly, there’s no way I can specifically tell you which blog you’ll be most successful at, but I can guild you on the path to find your best choice.

There are seven top blog niches (umbrella niches or broad niches) that will bring the greatest success: money, health and fitness, food, beauty and fashion, lifestyle, personal development, and spirituality. They do so because they cater to basic human needs.

Start by looking at these broad niches and start niching down into your desired micro-niche.

How to Find Your Blog Niche

There are so many blog niches to pick from. It can be overwhelming to choose.

Have you looked over the niches and micro-niches we covered in the last post? Maybe you already know which blog you want to start. If so, let’s see if the niche meets the right requirements. Your best blog niche will take the following into consideration.

Essentially, there are 3 questions that need to be answered:

  1. Will you enjoy writing on the blog topic for years to come?
  2. Is there an audience who desires to read about this topic?
  3. Can you make money in this blog niche?

To fully answer these questions, let’s break down each question.


The first question is a matter of self-fulfillment. You’ve probably heard the saying, “Before you can help others, you must first help yourself.”

Pick a blog niche you think you can stick with. Your audience will be able to sense the enjoyment and satisfaction you get from helping others in your chosen niche so make sure you like the niche you choose.

  • Interest: Do you have a genuine interest in the niche? Is it something you can’t stop talking about?
  • Passion: Are you passionate about the niche or passionate about learning more on the topic? Passions are developed over time from interests.
  • Talent: Have you developed a knowledge, skill, or talent that this niche covers? Maybe you’re an expert in the niche. If not, are you willing to put in the effort over years of blogging to become an expert?
  • Dedication: Can you stick with this subject for years to come? Money doesn’t come in immediately from blogging. It takes time. For many bloggers, it takes years before they start making full-time money from their blogs. Don’t lose steam!

Public Demand

Public demand covers the second question. You must have an audience if you want to make money blogging.

  • Market Size: Is the online market large enough to compete with others and make money? I would guess underwater basket weaving would not be large enough. I could be wrong. It might be pretty entertaining to see. ;P But I doubt there are enough people interested in underwater basket weaving.
  • Traffic Potential: Is it common for people to search the web for information on this niche? You need adequate traffic. Your profit will be derived from a combination of traffic and monetization opportunities.
  • Benefit to Others: Your niche needs to benefit others. People are usually on the web to get help for a problem. Your niche has to solve some problem… scratch some itch. If you aren’t helping others, you’ll lack monetization potential. Helping others might be answering a medical question or simply relieving boredom. There are many ways to benefit others. Just make sure there are great ways to monetize the niche.

Monetization Potential

Okay! Money! How will you be making all that dough?

The type of blog can dictate available monetizing opportunities so choose wisely.

  • Audience Purchasing Power: Does your audience have money and the ability to purchase stuff you’re promoting. Young people, the poor, and those on a fixed income aren’t likely to make purchases.
  • Blog Profitability: How will you monetize your blog? Most bloggers use one or more of the following…
    • Advertising: Can or do you want to devote space on your blog for advertising? Some bloggers don’t like using advertising services like Google Adsense, because there’s an inability to fully control what ads are shown.
    • Affiliate Marketing: Are there affiliate marketing opportunities? This is where you get a commission for selling other peoples products and services.
    • Products: Will you be selling tangible or digital products? This is the biggest moneymaker for most bloggers especially digital products. If you don’t see the opportunity to provide a digital product somewhere down the line, think about picking a different niche… See what your competition is doing.
    • Services: Will you be using the blog to promote a service you offer?

How to Validate Your Chosen Blog Niche

Telling you to check all those points above is all fine and dandy. But it’s not always easy to validate a niche or know the income potential ahead of time. Sometimes you just have to take that leap, sign up with Bluehost, and get going.

There are, however, some great tools that can help us validate your blog niche and they’re simple to use!

The use of these tools will all revolve around keywords. What are keywords? They are one word or a string of words that you might use in a search. These search terms and phrases are called short-tail keywords, medium-tail keywords, and long-tail keywords.

Brainstorm and come up with a list of 30 – 100 keywords and phrases that people might use to search for information on your chosen blog niche. The more keywords you come up with the better. They’ll give you more insight into your niche and what direction you might need to take your writing to capture your intended audience.

Now that you have your list of keywords, let’s check out the tools for validating your niche!

1. Google Search

The first one is super simple. You probably use it all the time.

Google Search is a great tool for validating demand for a niche.

Do a search for each keyword and keyword phrase you’ve come up with. The keywords with the greatest potential for monetization will show ads at the top and bottom of the first search page. Searches for really popular keywords will even show ads on the second and third pages as well.

Do a search for the keyword “coffee”. At the time I wrote this post there were ads as far back as the fifth search page. As you might expect, coffee is a very popular keyword.

The more ads shown, whether product ads or link ads to websites, the better. It means there’s demand and with demand comes the potential to make money.

2. Google Ads Keyword Planner

I would recommend signing up for Google Ads in order to use the keyword planner. You don’t have to place an ad.

You will find Google’s Keyword Planner under the “Tools” rolldown menu in the upper right corner of Google Ads.

Enter the keywords you have chosen into Google Ads Keyword Planner. You’ll be able to see the average monthly searches, competition, and the bid range for ads associated with that keyword. These are all indicators of demand for the keyword or phrase.

Google Ads can be used to validate your potential blog niche.

If you’re finding little demand for keywords in your chosen niche, it’s best to pick a different niche.

The same works for writing blog posts in your niche.

In the future, it will be a great idea to search here for keywords before writing a blog post. It’s a great indicator of that post’s value over time.

Many times I think I’d like to write about a particular medium-tail keyword until I search for it in Google Ads Keyword Planner. I quite often end up with keywords that have little to no monthly searches. When that happens it’s usually best to move on and write a post on a different subject.

3. Google Trends

Google Trends is another great tool for validating your niche.

With Google Trends, you can search the same keywords to see the interest for your keyword over time, interest by region, along with related topics and searches.

Knowing interest in a keyword by region over time is especially helpful if you’re hoping to target a specific country, region, or city.

Google Trends can be used to validate your potential blog niche.

Starting Your Blog

Have you picked a niche you like the sound of?

Then it’s time to get started on your exciting new journey! Procrastination is a killer. Go ahead and check out Bluehost. Bluehost and WordPress are by far the best way to go! WordPress even recommends Bluehost.

Bluehost now has a new, free service called Blue Spark to help new users leverage the power of WordPress. Blue Spark is specifically designed to jumpstart the build phase of your new WordPress website! How cool is that?! They will hold your hand through the process for free!

I want to see you succeed and so do Bluehost and WordPress.

Additional Resources

This was the second in a 3-part series on blog niches. Please check out the other two:

  1. 7 Blog Niches That Make Money + 100 Micro-Niche Ideas
  2. 6 Niche Blog Myths Sabotaging Your Success
  3. Choosing A Profitable Blog Niche That Fuels Your Passion

P. S. Have any questions? I’d love to hear in the comments below! Thanks for reading!

Choosing A Profitable Blog Niche That Fuels Your Passion: Which blog niche will bring you the greatest success? Some niches will bring you greater reward. Follow our clear guide for choosing and validating a blog niche that's in demand, self-fulfilling, and profitable. #ahoodlife #blogtips #blogging #bloggingtips #bloggingforbeginners #blogniche #blognicheideas #blognichesthatmakemoney #blognicheideasmakemoney #choosingblogniche #blogideas #blogideasforbeginners

21 Replies to “Choosing A Profitable Blog Niche That Fuels Your Passion”

  1. Thank you for all of this info!
    This is the best post I’ve read about finding niches so far. So helpful. I appreciate you sharing your knowledge with us!

    1. Hello Elizabeth! It’s my pleasure! Thank you for reading! If there’s anything I can help you with, let me know. Happy to help! 😀

  2. Hi Steve,
    Choosing a profitable niche is the only way you can make money and survive as a blogger. Often many bloggers would encourage newbies to choose a niche they have a passion for, it’s actually not a bad idea. However, it becomes a bad concept when your passion is not profitable and stick to it claiming that you are passionate about the niche. Passion can’t pay the bills. Thus, you need to keep a balance between your passion and profitability.
    Thanks for sharing!

    1. Hi Moss! You said it! Finding that balance between passion and profitability in blogging is greatly important. Keep you motivated! Thank you for reading and commenting!

  3. Hi Steve,
    Choosing the right niche is the first step to start a successful blogging business. This post will help new bloggers to pick the right niche.
    Thanks for sharing this nice post.

    1. Hey Liton! Thank you for checking out the post! You’re right. Picking the right blog niche is one of the most important things a blogger can do when starting a blog.

    1. Hey Lanae! Changing your niche can feel very unsettling. Very glad you are in a new blog niche that’s a better fit! Keep in touch and let us know how it’s going!

  4. Thank you for the great info. I have chosen a pretty broad niche – Lifestyle. I know I have a lot of work to do, espcially after a lengthy hiatus from writing. This is my passion – my dream – and it must be realized. This post is very helpful.

    1. Hey Lindsey! Great hearing from you! I love lifestyle blogs! Stick with your passion in blogging! Much success! 😀

    1. Hey Cindy! Thank you so much! You’re doing what we have in the works. One lifestyle and one niche blog. A plant-based lifestyle sounds interesting!

    1. Sasha! Hey there! Thank you for reading and commenting! I’m a geek for sure. I love keyword research for niche blogs and posts. It’s been a huge help with my blogs.

  5. Your blog posts are always so informative and helpful. This one is no different. I remember when I started blogging, I went through the same 3 questions you shared above in my head and jotted my answers to those. That helped me narrow down my niche to ensure it would be profitable. You are absolutely correct about – “Before you can help others, you must first help yourself,” I grew up hearing this all the time from my dad. By the way, I love your book recommendations, especially Awaken the Giant by Tony Robbins is my favorite!

    Thanks for another great post,
    Amira at ASelfGuru

    1. Amira! I’m thrilled you took out time to read an comment! About taking care of yourself. I like how you put it in your post on 7 Blogging Lessons, “Health is wealth and that the money is in your health!” So ture!

  6. These are all really great suggestions. The recipe for success is where our passion and what people need/want intersect. Thanks for sharing!

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